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Global information firm reaches diverse markets

Madison, Wis. - Dan Rooney knows soil. He also knows how to build a viable business. And seven years after starting his Madison-based company, his ideas about turning landscape data into packaged products have gone global.

"There is information about location everywhere," said Rooney, founder and president of Earth Information Technologies, Corp.
Full article >>> Mapping soil

After graduation, Rooney was hired to work in the Vermont offices of Albuquerque-based Applied Research Associates, Inc. to develop large sensors that were pushed into the subsurface for engineering applications. There he saw an opportunity to take advantage of recent advances in geographic information systems (GIS) and global positio......

Full article >>> ny is we have scientists and engineers who are also programmers," O'Brien said. "That enables us to take a product further down the chain of development. We can go from conception through commercialization, and we don't have to stop at the database, interface, or analysis stages."

The DOD was interested in the SIS to map and model battlefield areas. The goal was to gather terrain data in ......

Full article >>> nts and whether they approve of the food and the nursing staff.

Growing pains

Today, the greatest challenge facing Earth IT is that potential customers often are not aware of what can be done for them until they understand and are comfortable with the new technology.

We work with clients who use the products we create to make decisions that are critical to their s......

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'"/> By Chris Fleissner 09/27/06

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