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Global branding is now a war

ould we let some guy in India do the hard thinking for us?

No, but it certainly feels that way, as if we all outsourced our thinking a long time ago. Why is it that we normally respond when we are hit head-on; otherwise we take everything for granted, ignoring the big signs on the highway? Ask directions? Heavens, no. Decades ago, it was clear that the days of the elephant rides in India ......

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Source:wistechnology.com By Naseem Javed 10/13/04


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