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Global branding is now a war

Globalization is at a crossroads, and businesses are entering into a major war. We must take some very aggressive action because at this very second, we have already entered a new front line where there are brand-new rules for this brand-new world in this brand-new mega-search-engine-driven e-commerce marketplace.

E-commerce is causing a ......

Full article >>> ould we let some guy in India do the hard thinking for us?

No, but it certainly feels that way, as if we all outsourced our thinking a long time ago. Why is it that we normally respond when we are hit head-on; otherwise we take everything for granted, ignoring the big signs on the highway? Ask directions? Heavens, no. Decades ago, it was clear that the days of the elephant rides in India ......

Full article >>> ar gives you only three battle plans:

Plan One: Create a home-based security plan within your organization. Form a team of experts; seriously investigate the racial profiles of your corporate image, name brands, name identities and branding personalities of each and every product and service youre pushing in each of your various markets. Figure out quickly if these name identities ......

Full article >>> tising era wouldnt even know how to spell the current laws of corporate nomenclature and global cyber-visibility.

This is now a highly sophisticated science and has nothing to do with expertise in logos, billboards or making TV commercials. Go deep into the subject; discover how your portals, Web sites and your entire corporate empire can unfold to millions of undiscovered customers world......

Full article >>>
'"/> By Naseem Javed 10/13/04

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