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Getting the most from Google dayparts

Google advertisers should consider dayparting tactics and strategies that can improve the results of their AdWords campaign.

Until recently, Google AdWords tactics were limited to four big elements: keywords, bidding, creative, and geography. However, when Google began offering ad scheduling in 2006, it provided marketers ......

Full article >>> during this time. A large share of e-commerce activity also occurs during evening and weekend dayparts.

Google recommends that some marketers may want to schedule their ads to run only during business hours, and others may want to raise maximum bids during high-traffic times of the day. Companies that sell consumer goods online can reduce costs and optimize their campaign by focusing in ......

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'"/> By Troy Janisch 11/07/06

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