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Fresh perspective could give you the winning look

Madison, Wis. -- IT is the new kid on the business block, and as such we have to make an effort to learn not only the rules and history of this new environment, but also the customs and slang of its natives. As the newbie, it's tempting to demonstrate how hip we are by taking the new ways to ridiculous heights. Imagine rich white boys in pre-distressed jeans b......

Full article >>> one of the execs from American Girl. In the world of Barbie, who'd have thought you could attract the attention of the kings of children's toys by selling cute if appropriately plumpish pre-adolescent girl dolls? With historically accurate books, no less! Yet, that's exactly what Pleasant Company, now American Girl did. Mattel, the 900-pound gorilla of toys, liked the idea so much that it bought ......

Full article >>> stand how different components of business culture and competitive environment interact and impact one another. Just maybe you'll ask that one question that unlocks the holy grail of business, differentiation and competitive advantage.

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