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Free branding? Why not?

Thousands of very, very small companies out there will give you a logo at no cost, a tagline at no cost, a free domain name and a free Web site. I guess the nextbig thing will be that they also write you a fat check. Who are these enterprises, and how are they doing this?

The Internet has removed overhead costs and linked very talented people to handle the r......

Full article >>> enterprising design logo shops are offering free logos, hoping to get new clients. Nothing wrong here. Design exercises took months and millions to justify a circle over a triangle, accompanied by psychological studies and fanfare to select a color. For example blue is for the sky, therefore, it is open versus green for grass, which is flat? There were further national studies to find a matching t......

Full article >>> heapest and the fasted deliveries of creative ideas and the boardroom-style branding think-tanks are being booted out.

Corporate image and the naming of products and services are still the most critical issues for any serious player. The fact that most of these services are not capital intense any longer, the issues of distinction will always remain on the forefront.


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'"/> By Naseem Javed 12/20/04

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