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Fire up your marketing by delegating

What one thing, if done extremely well, is a powerful key to highly successful marketing in technology commercialization organizations? And what, if done poorly, is an enormous marketing obstacle? The answer is delegation. How well you delegate will have a direct impact on how effectively you are able to commercialize your technology. In this article I will share some delegation tips on how to max......

Full article >>> ocess down into its primary components, such as those identified below and then assign (delegate) resources to successfully execute them. The major components to technology commercialization marketing need to include the following:

1. Create an overall marketing vision integrate into organizations vision and goals

2. Identify major marketing elements i.e., research, contactin......

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'"/> By John L. Jenkins 07/07/04

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