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Exec focuses on blogs as business tool

an spread through a word-of-mouth effort unmatched in other mediums.

Businesses such as General Motors have begun to take advantage of this developing trend, establishing blogs where customers can register complaints or comments about the companys product and leave messages for executives. Additionally, companies have begun to hire professionals to monitor the traffic of individual blogs ......

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Source:wistechnology.com By Les Chappell 01/23/06


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