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Exec focuses on blogs as business tool

As 2006 begins, there is more information and technology out there than ever before and according to Paul Gibler of the Credit Union Executives Society, choosing the right combination of the two will be key to prospering in the market.

Marketing has to change and take new roads because theres so much noise out there, Gibler said, citing the endless amount of ads, e-mails and spam, faxes,......

Full article >>> an spread through a word-of-mouth effort unmatched in other mediums.

Businesses such as General Motors have begun to take advantage of this developing trend, establishing blogs where customers can register complaints or comments about the companys product and leave messages for executives. Additionally, companies have begun to hire professionals to monitor the traffic of individual blogs ......

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'"/> By Les Chappell 01/23/06

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