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Employer Brands Require More Than Slick Marketing

Successful internal brand building requires more than a marketing campaign and the involvement of the marketing department. Key people in the organization (HR managers, senior executives and middle managers responsible for creating the product - in this case, the employee experience) play a vital role in marketing the brand. Employees today are too savvy for marketing-style campaigns alone to work......

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Whats your company handprint? The most critical challenge related to employer branding is discovering and articulating your companys unique identity your handprint. This is more than simply creating and marketing an image. Once you know what your company is about, the challenge is to make sure this unique identity is connected in compelling ways (not just any way) to the i......

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'"/> By Rebecca Ryan 06/09/03

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