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Employer Brands Require More Than Slick Marketing

Successful internal brand building requires more than a marketing campaign and the involvement of the marketing department. Key people in the organization (HR managers, senior executives and middle managers responsible for creating the product - in this case, the employee experience) play a vital role in marketing the brand. Employees today are too savvy for marketing-style campaigns alone to work......

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Source:wistechnology.com By Rebecca Ryan 06/09/03


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