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Drug innovation beats marketing, patents and mergers

r its two lead cancer drugs as well as other cancer drugs called Tarceva and Rituxan. Additional cancer drugs (such as Omnitarq in Phase II as well as another drug in Phase I) provide the company with one of the best cancer product portfolios.

The message here is that focused and productive R&D churning out innovative new drugs is currently winning the day over M&A, marketing and even sav......

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Source:wistechnology.com By Michael Rosen 05/03/05


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TAG: Drug innovation beats marketing patents and mergers

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