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Double your productivity! Hype that damages technologists' reputations

My Mom, like moms everywhere, once told me that if you couldn't say anything nice, don't say anything at all. But where's the fun in that?

Occasionally something so egregious happens that it must be addressed. I'm talking, of course, about the latest advertisement for Sharp products.

What's got my steam vents working overtime is the line, "We double......

Full article >>> y in the ad agency who handles Sharp products got a little thrill when they came up with that line. It sounds so good. Unfortunately, we all participate in paying the price for their little jolt. It's just one more ding in the credibility of all technologists from over-hyping the impact of technology.

Minor or not, it's a double hit. First, without adding any value, it adds to that din th......

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The opinions expressed herein or statements made in the above column are solely those of the author, & do not necessarily reflect the views of Wisconsin Technology Network, LLC. (WTN). WTN, LLC accepts no legal liability or responsibility for any claims made or opinions expressed herein.......

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Source:wistechnology.com By Byron Glick 04/13/05


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