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Does your company have an identity crisis?

Can you summarize your corporations story in a few sentences? Does it possess a well-known identity with customers, key stakeholders, and the general public?

In a 2005 study conducted by ABC Namebank International, 5,000 major corporations around the world were surveyed and results were compiled to measure the impact of their image on customers, profitabil......

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The Image

The right image to fit the right story is critical. Image building also requires a deeper understanding and professional guidance.

The most common problem is that the image has no relationship whatsoever with corporate objectives. Still, senior teams regularly send out very confusing messages to internal layers of staff and ask them to band around the e......

Full article >>> the problems you have in communicating your companys story and image.

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