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Cutting through the blog fog

Has your business interaction with customers changed in the past year? If so, you might be one of the companies that followed the advice from last May's Business Week cover story Blogs will Change Your Business, suggesting t......

Full article >>> bright light in the fog

Estimates of the number of businesses that currently have blogs or are planning to launch them runs the gamut, depending on the research source, population studied, and sample selected. Compiling the results of various recent reports provides an interesting perspective on the status of blogs by company size.

Full article >>> of 1,900 marketers that found blogs were the number one tactic to generate leads among business-to-business marketers. They did caution that blog readers tended to be general business people, members of the press, and other blog writers.

So what's the state of business blogging in Wisconsin? It is hard to say. I've conducted Internet searches, visited the websites and/or contacted the PR......

Full article >>> e should you be doing? Here are some suggestions:

  1. Learn as much about blogs as possible.
  2. Visit competitor and industry blogs for ideas.
  3. Monitor blogs yourself or hire companies that do this.
    1. Track the industry critics, reviewers, or influential bloggers for trends, stories about your company, pr......

      Full article >>> ">Get to know and work with influential bloggers that cover your industry and/or company.
    2. Consider advertising on or sponsoring appropriate blogs using ad networks like Pheedo, Feedburner, and Google AdSense.


    Full article >>>
    '"/> By Paul Gibler 08/07/06

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