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Corporate name change challenges

Every hour around the clock and every single day of the year, a major corporation is forced to change its name for several reasons, such as that the name becomes a liability or is no longer appropriate due to changes of businesses models or technology or trademark litigation. Nonetheless, corporate name changes are done all the time and often very successfully.

Full article >>> a thunder and life goes on. Agony is prolonged.

Very often at the very top, in the darkly lit boardrooms, the deeper voices think very differently. Just don't rock the boat. Why fix it, if it ain't broke? Let REDCOM, for the traditional Redmond Construction Management, continue, let our logo of a red phone shine. Who cares? If people think that we are a communications company selling red ......

Full article >>> let it search out a professional strategy with a proven track record. Explore the Internet and build a solid case.

Incidentally, very often, and totally unknown to the customer base, there are numerous successful adventures and various victories that a corporation has. As long as the old perception of a red telephone inhibits the incubation of other brighter and newer perceptions in the ......

Full article >>> executive workshops on image and name identity issues. For comments reach Naseem at

The opinions expressed herein or statements made in the above column are solely those of the author, & do not necessarily reflect the views of Wisconsin Technology Network, LLC. (WTN). WTN, LLC accepts no legal liability or responsibility for any clai......

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'"/> By Naseem Javed 08/12/05

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