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Corporate identity fitness test

The role of this quick audit is to find the truth and have an objective analysis. Its very easy to determine the fitness status of all your name identities. Just open a simple audit process. Start with an open mind and hunt for any possible problems, rather than feel good about how great your existing name identity and image is.

Its time ......

Full article >>> o you really know what part of your corporate name image is seriously hurting your corporation?

A simple test

A healthy name identity is very distinct, unique, short and simple, highly related to your business and globally protected with a matching URL. This will make it a Five Star Quality Name.

Charting this breakdown is not rocket science, rather basic common sense. Ap......

Full article >>> he proper standards of naming and with a Five Star Quality only costs about US$10 each day over 10 years. Somehow this ridiculously small amount is simply ignored.

A corporation is comfortable with spending millions of dollars per day on ad campaigns that supply oxygen to support a seriously injured and dying name. For this reason alone, when the fireworks of glitzy campaigns are over, th......

Full article >>> l advertising blitzes.

True, you will always need some advertising support, business cards, stationery and building signage, but the old crazy fireworks will not shake the global markets. Tens of millions of dollars were routinely wasted by who then were some very famous but now are very timid and very confused bearers of the dusty corporate identities.

Open the global corporate ......

Full article >>>
'"/> By Naseem Javed 10/22/04

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