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Corporate Social Responsibility - Burden, sham, or golden opportunity?

down in Porter's camp. His "enlightened interdependence" view of CSR recognizes that business and society have a huge amount of shared interest that managers with foresight know can be developed in a long-term and mutually beneficial way.

CSR represents a set of societal values that companies ignore at their peril. Society has a right to set expectations of businesses, but these don't ne......

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Source:wistechnology.com By Tony DiRomualdo 06/02/07


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