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Control the community or just let go?

I often advise companies about to release software to the market to suspend their expectations and prepare to let the market tell them how their application will be used and be open to the programmatic and marketing adaptations needed to improve upon those unanticipated applications.

That advice may never have been so apt as in the case of Wetpaint, which to......

Full article >>> d these varied demonstration sites is the noble goal to create environments that lets good people come together in supportive knowledge communities. Thats where the grand experiment comes in. The company can create the most compelling site with the most altruistic of intensions, but until you add people to the mix, it's anyone's guess how the site will be used.

In the short run, Wetpaint ......

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This column was reprinted with permission of Network World Inc. All registered trademarks are owned by IDG. More information can be found at http://www.idgef.c......

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Source:wistechnology.com By Chris Shipley 03/07/06


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