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Consumer "engagement" stressed at e-Business seminar

over that she's wearing a giant bleach mustache.]

Why would a company create such a website? Because it engages the consumer, he said. Internet advertising may be increasingly useful but it comes with its own challenges and perils.

For one, it's consumer-driven, and consumer skepticism and resistance to advertising has never been higher. Consumers are blocking advertisements any......

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Source:wistechnology.com By Katherine Esposito 10/18/05


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