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Consumer "engagement" stressed at e-Business seminar

Screenshot of Angel Soft website
Madison, Wis.Imagine, says Geoff Ramsey, an ad that is so catchy and relevant that you actually want to watch it again and again.

Case in point: An Internet-based commercial for Angel Soft toilet paper by international tissue and paper manufacturer Georgia-Pacific. "The little boy is doing his business, an......

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Source:wistechnology.com By Katherine Esposito 10/18/05


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