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Consumer "engagement" stressed at e-Business seminar

Screenshot of Angel Soft website
Madison, Wis.Imagine, says Geoff Ramsey, an ad that is so catchy and relevant that you actually want to watch it again and again.

Case in point: An Internet-based commercial for Angel Soft toilet paper by international tissue and paper manufacturer Georgia-Pacific. "The little boy is doing his business, an......

Full article >>> over that she's wearing a giant bleach mustache.]

Why would a company create such a website? Because it engages the consumer, he said. Internet advertising may be increasingly useful but it comes with its own challenges and perils.

For one, it's consumer-driven, and consumer skepticism and resistance to advertising has never been higher. Consumers are blocking advertisements any......

Full article >>> nwhile, audiences may slowly be wooed through the exchange of information, Ramsey said, a tactic he calls the "drip-drip" approach. A company offers a white paper on a topic; in return, the consumer fills out a registration form which reveals some personal preferences. Over time, the customer might reveal more. And all site visits collect data for analysis, he added.

Audience members lis......

Full article >>>
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Source:wistechnology.com By Katherine Esposito 10/18/05


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