Navigation Links
Consumer "engagement" stressed at e-Business seminar

Screenshot of Angel Soft website
Madison, Wis.Imagine, says Geoff Ramsey, an ad that is so catchy and relevant that you actually want to watch it again and again.

Case in point: An Internet-based commercial for Angel Soft toilet paper by international tissue and paper manufacturer Georgia-Pacific. "The little boy is doing his business, an......

Full article >>> over that she's wearing a giant bleach mustache.]

Why would a company create such a website? Because it engages the consumer, he said. Internet advertising may be increasingly useful but it comes with its own challenges and perils.

For one, it's consumer-driven, and consumer skepticism and resistance to advertising has never been higher. Consumers are blocking advertisements any......

Full article >>> nwhile, audiences may slowly be wooed through the exchange of information, Ramsey said, a tactic he calls the "drip-drip" approach. A company offers a white paper on a topic; in return, the consumer fills out a registration form which reveals some personal preferences. Over time, the customer might reveal more. And all site visits collect data for analysis, he added.

Audience members lis......

Full article >>>
'"/>

Source:wistechnology.com By Katherine Esposito 10/18/05


Related biology technology :

1. Consumer, business technologies face same challenges
2. Cell-phone satisfaction stays low, says Consumer Reports
3. Consumers Lead Tech Market Comeback
4. Fiserv to host risk mitigation seminars for bankers
5. Can tech people be business leaders? Upcoming seminar may have the answer
6. Federal grant seminar coming to Chicago as part of SWIFT V Tour
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:2/11/2016)... ... February 11, 2016 , ... ... cell treatment clinic in Quito, Ecuador. The new facility will provide advanced protocols ... patients from around the world. , The new GSCG clinic is headed ...
(Date:2/10/2016)... 10, 2016  The Maryland House of Delegates and ... that University of Maryland School of Medicine Dean ... of Maryland Medical System President and CEO Robert ... the highest honor given to the public by the ... Dean Reece and Mr. Chrencik for their contributions ...
(Date:2/10/2016)... ... February 10, 2016 , ... ... that it has joined the Human Vaccines Project, a public-private partnership to ... cancer. , The Human Vaccines Project brings together leading pharmaceutical and ...
(Date:2/10/2016)... 10, 2016  Matchbook, Inc., a company specializing ... biotech companies, announced today the appointment of ... Jim brings nearly 25 years of experience in ... spent nearly two decades in executive level roles ... at Genzyme and, most recently headed global logistics ...
Breaking Biology Technology:
(Date:1/20/2016)... 20, 2016 A market that just keeps ... from the explosion in genomics knowledge. Learn all about ... A range of dynamic trends are pushing market growth ... medicine - pharmacogenomics - pathogen evolution - next generation ... - greater understanding of the role of genetic material ...
(Date:1/15/2016)... Rico , Jan. 15, 2016 Recent ... and small to find new ways to ensure data ... iOS and Android that ... on biometrics, transforming it into a hardware authorization token. ... users swipe their fingerprint on their KodeKey enabled device ...
(Date:1/11/2016)... , Jan. 11, 2016  higi, the leading ... 10,000 retail locations, web and mobile, today announced ... million from existing investors. --> ... devoted to further innovate higi,s health platform – ... web portal – including expanding services and programs ...
Breaking Biology News(10 mins):