Navigation Links
Consumer "engagement" stressed at e-Business seminar

Screenshot of Angel Soft website
Madison, Wis.Imagine, says Geoff Ramsey, an ad that is so catchy and relevant that you actually want to watch it again and again.

Case in point: An Internet-based commercial for Angel Soft toilet paper by international tissue and paper manufacturer Georgia-Pacific. "The little boy is doing his business, an......

Full article >>> over that she's wearing a giant bleach mustache.]

Why would a company create such a website? Because it engages the consumer, he said. Internet advertising may be increasingly useful but it comes with its own challenges and perils.

For one, it's consumer-driven, and consumer skepticism and resistance to advertising has never been higher. Consumers are blocking advertisements any......

Full article >>> nwhile, audiences may slowly be wooed through the exchange of information, Ramsey said, a tactic he calls the "drip-drip" approach. A company offers a white paper on a topic; in return, the consumer fills out a registration form which reveals some personal preferences. Over time, the customer might reveal more. And all site visits collect data for analysis, he added.

Audience members lis......

Full article >>>
'"/>

Source:wistechnology.com By Katherine Esposito 10/18/05


Related biology technology :

1. Consumer, business technologies face same challenges
2. Cell-phone satisfaction stays low, says Consumer Reports
3. Consumers Lead Tech Market Comeback
4. Fiserv to host risk mitigation seminars for bankers
5. Can tech people be business leaders? Upcoming seminar may have the answer
6. Federal grant seminar coming to Chicago as part of SWIFT V Tour
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:1/17/2017)... , ... January 17, 2017 , ... ... re-engineered Drug Safety Technology Consortium™ (SafeTEC™), $3 million in investment towards 15+ TEC ... new tools and assays, and their applicability in drug safety assessment, for the ...
(Date:1/17/2017)... NJ and Liege, Belgium (PRWEB) , ... January ... ... complete solutions for sample preparation and epigenetics research, recently announced a collaboration with ... develop a high-sensitivity DNA amplification method for library preparation, following the company’s successful ...
(Date:1/17/2017)... Jan. 17, 2017  On January 10 at the ... J.P. Morgan Healthcare Conference in San Francisco ... Jr. , spoke to pharmaceutical leaders and public and ... to break down and destroy biofilms.  ... prevent antibiotics and the body,s immune system from eradicating ...
(Date:1/16/2017)... , Jan. 16, 2017   Valentin A. ... Tracey, MD , president and CEO of The ... completed an analysis of how the nervous system regulates ... and develop bioelectronic medicine devices to treat ... Nature Neuroscience . The paper examines ...
Breaking Biology Technology:
(Date:1/3/2017)... Onitor, provider of digital health technology for ... innovative biometric data-driven program designed to aid weight loss ... 2017 Consumer Electronics Show (CES) in Las ... the World Health Organization (WHO), have identified lifestyle risks ... are overweight or obese. WHO also states that more ...
(Date:12/20/2016)... 20, 2016 The rising popularity of ... leasing is stoking significant interest in keyless access ... Bluetooth low energy (BLE), biometrics and near-field communication ... wave of wireless technologies in the automotive industry. ... advanced access systems opens the market to specialist ...
(Date:12/16/2016)... MIAMI , Dec. 16, 2016   ... intuitive Identity management products and solutions and a ... announced today that it is offering seamless, integrated ... Edam security entrance products. The solutions provide IdentyTech,s ... to secure their facilities from crime and theft. ...
Breaking Biology News(10 mins):