Screenshot of Angel Soft website
Imagine, says Geoff Ramsey, an ad that is so catchy and relevant that you actually want to watch it again and again.
Case in point: An Internet-based commercial for Angel Soft toilet paper by international tissue and paper manufacturer Georgia-Pacific. "The little boy is doing his business, an......Full article >>>
over that she's wearing a giant bleach mustache.]
Why would a company create such a website? Because it engages the consumer, he said. Internet advertising may be increasingly useful but it comes with its own challenges and perils.
For one, it's consumer-driven, and consumer skepticism and resistance to advertising has never been higher. Consumers are blocking advertisements any......Full article >>>
nwhile, audiences may slowly be wooed through the exchange of information, Ramsey said, a tactic he calls the "drip-drip" approach. A company offers a white paper on a topic; in return, the consumer fills out a registration form which reveals some personal preferences. Over time, the customer might reveal more. And all site visits collect data for analysis, he added.
Audience members lis......Full article >>>
Source:wistechnology.com By Katherine Esposito 10/18/05Related biology technology :1
. Consumer, business technologies face same challenges2
. Cell-phone satisfaction stays low, says Consumer Reports3
. Consumers Lead Tech Market Comeback4
. Fiserv to host risk mitigation seminars for bankers5
. Can tech people be business leaders? Upcoming seminar may have the answer6
. Federal grant seminar coming to Chicago as part of SWIFT V Tour