( It's easy to be fooled by first impress...)Confoti: Revisiting a dotcom business model

It's easy to be fooled by first impressions. And I have to admit that when my former colleague Jim Forbes decided to profile Confoti in the January 2002 issue of DEMOletter, I was rather dismissive. After all, the company offered customized confetti sold over the Internet. Dot-com businesses were imploding left and right and I was certain that this cute little party supply site wouldn't be ar......

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Source:wistechnology.com By Chris Shipley 04/12/04


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