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Checking out or getting out? Reasons for shopping cart abandonment

People used to abandon online shopping carts because they didnt understand how online shopping works. Now, it's because they do.

Despite ongoing efforts to streamline online purchasing processes, online retailers continue to experience staggering abandonment rates: A recent study by Kefta Inc., a San Francisco-based technology provider, indicates that 50 to 90 percent of all shopping ca......

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Source:wistechnology.com By Troy Janisch 03/08/04


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