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Checking out or getting out? Reasons for shopping cart abandonment

People used to abandon online shopping carts because they didnt understand how online shopping works. Now, it's because they do.

Despite ongoing efforts to streamline online purchasing processes, online retailers continue to experience staggering abandonment rates: A recent study by Kefta Inc., a San Francisco-based technology provider, indicates that 50 to 90 percent of all shopping ca......

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Include contact information in your shopping cart. Providing telephone and email contact information puts shoppers at ease, and allows them to contact you easily if they print out information for offline comparison.

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Source:wistechnology.com By Troy Janisch 03/08/04


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