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Can we prevent Web 2.0 from being a bubble?

Last weeks column sure hit a nerve.

I heard from a number of readers who are more than a little suspicious that Web 2.0 is spelled b-u-b-b-l-e, and who want none of it. As one reader, whom I greatly respect, put it: The industry could use a healthy dose of caution to prevent the heavy Kool-Aid drinke......

Full article >>> pitches many of which included some variation on the free to consumers; supported by ads model, I was caught off guard nearly when one start-up had the nerve to suggest that their software is so valuable that customers ought to pay to use it. I agreed.

Surely, there will be clever ways in which revenues will be generated and shared among so-called Web 2.0 companies, and the best of these......

Full article >>> ology consumer magazines, including PC Week, PC Magazine, PC/Computing, and InfoWorld, US Magazine and Working Woman. She has written two books on communications and Internet technology, has won numerous awards for journalistic excellence, and was named the No. 1 newsletter editor by Marketing Computers for two years in a row. To subscribe to DEMOletter please visit:

Source:wistechnology.com By Chris Shipley 12/12/05


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