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Can sales outsourcing grow Wisconsin biotechs?

Madison, Wis. - When CEO Deven McGlenn of NeoClone secured equity money early this year to grow his life science company, he made a commitment to his investors to take a more aggressive approach to marketing.

In the past, NeoClone, a seven-year-old manufacturer of monoclonal antibodies, has grown its revenues and built a customer base organica......

Full article >>> > "My proposal was to build an industry-first, end-to-end solution from basic science to clinical trials," said Haroon, general manager and global vice president, VWR Biosciences.

VWR BioSciences is a service provider for its clients, while simultaneously acting as a marketing agent for contract research organizations (CROs) like NeoClone.

"It's an organization which represents......

Full article >>> w outdated, early-stage, low-cost provider image.

Representatives earn an additional premium for each sale that is $1,000 over the contract price that NeoClone sets. A larger sale means larger royalties for VWR BioSciences and a better reputation for NeoClone.

"My goal is to pay more on commission," McGlenn said.

Consortium competition

To assuage potenti......

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Source:wistechnology.com By Chris Fleissner 07/17/06


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