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CPM Helps Physicians Group Retain Patients with New Kind of House Call

Middleton, WI Combining database and personalized print technology, a physicians group in the Midwest is making a new kind of house call to retain patients. Instead of waiting for patients to come to their offices for treatment, these physicians are sending personalized messages by mail with reminders for important check-ups and screenings -- and seeing response rates of 10 to 21 percent.

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Source:wistechnology.com By WTN News 02/25/03


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