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CAN-SPAM: Wheres the Meat?

The CAN-SPAM Act went info effect Jan. 1 and, although its enforceability is weak, it gives Web marketers a taste of things to come.

CAN-SPAM (controlling the assault of non-solicited pornography and marketing) was passed December 2003 in an effort to reduce the flow of unsolicited e-mail (SPAM). According to the new law, businesses sending commercial e-mail to customers must:

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Full article >>> vices or linking partners. Better yet, only send e-mail to customers who have give you permission to do so. Or go one step further and use a double opt-in system. This will ensure that people have given you express consent to send them e-mail.

Dont create messages that can be mistaken as SPAM.
Remind individuals receiving the e-mail how they opted in. Use a return address that ......

Full article >>>
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Source:wistechnology.com By Troy Janisch 02/02/04


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