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Business blogs increase customer interactions

Madison, Wis. - When Milwaukee-based coffee chain Stone Creek Coffee went about crafting an online presence, the company chose an emerging tool to enhance customer relationships: the blog.

According to Tom Pionek, the company's technology and marketing director, the blog can bring Stone Creek Coffee an ability to communicate ......

Full article >>> d in the past or companies have used in the past."

One example Vanden Heuvel pointed out is how anyone watching television might notice commercials from U.S. Cellular, offering free incoming minutes. That feature itself comes from market research through the Internet and on blogs that showed teenagers and their parents were most anxious about using minutes from other people calling them.<......

Full article >>> he applications of blogging are obvious for online diaries or for traditional media outlets where news events can prompt discussion, but is there potential for companies to tap into the power of blogs?

Frank Dravis, vice president of information quality for Firstlogic, a data quality management company based in La Crosse, believes the answer is yes.......

Full article >>> on even though it wasn't necessarily the primary goal, according to Matthew Stanton, director of audience and presentation for Journal Interactive, which manages the Web site of the Milwaukee Journal Sentinel.

"The vast majority of blogs out there are a reflection of this person's need for expression, n......

Full article >>> ic Kleefeld is a writer for WTN based in Madison. He can be reached at eric@wistechnology.com.
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Full article >>>
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Source:wistechnology.com By Eric Kleefeld 07/20/05


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