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Broadlook narrows search for sales leads with software

tie that information into a company's CRM system. BroadMail is indicative of the kind of actionable information Broadlook has set its sights on providing. The idea is to give people details they can use.

"It's got to be actionable," Diorio said. "It's got to be something you can take action on. Is the information productive knowledge? Can you actually take action for someone to call?"
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Source:wistechnology.com By Lincoln Brunner 05/02/05


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