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Broadlook narrows search for sales leads with software

Pewaukee, Wis. Donato Diorio would like to toss the buying and renting of contact lists in the same waste bin occupied by buttonhooks and buggy whips.

What's more, the founder and CEO of Pewaukee-based Broadlook Technologies might have just the silver bullet to do it. Using Broadlook's primary software suite Profiler, Eclipse and Contact Ma......

Full article >>> ts I want," Kealy said.

Broadlook's technology arose from tools Diorio built for employees of his earlier venture, which recruited people for niche positions in technology companies. The idea is to find people you wouldn't spot using typical search engines and tools. With Eclipse, a user can grab contact information from such sources as online employee directories, association listings an......

Full article >>> tie that information into a company's CRM system. BroadMail is indicative of the kind of actionable information Broadlook has set its sights on providing. The idea is to give people details they can use.

"It's got to be actionable," Diorio said. "It's got to be something you can take action on. Is the information productive knowledge? Can you actually take action for someone to call?"
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'"/> By Lincoln Brunner 05/02/05

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