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Branding smells

to sell it as an expensive branded perfume or cologne. But now, for branding to rush after the generic smells from the public domain and claim them exclusive for their product lines, is a short lived gimmick of a tricky branding attempt by the feeble few marketers and their nasal clogged minds.

Any brand can develop an original fragrance and use it just like the fashion brands have alrea......

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Source:wistechnology.com By Naseem Javed 11/07/05


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