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Branding smells

All of a sudden, there is a rush to secure a copyright on any distinct smell from our daily lives, and exclusively use it in conjunction with a branded product or a service. Like the smell of bread in a hot oven at the bakery to be used by a sandwich maker, or the smell of Gouda cheese and the notorious whiff of dirty socks, to be exclusively used by a shoe maker.
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Source:wistechnology.com By Naseem Javed 11/07/05


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