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Branding around the community brand concept

With some one thousand theme-based cities being developed at a phenomenal rate here in the GCC, the branding and name identities of such projects become nightmares. In size, they typically range between a few acres to even a single large dwelling.

Now this requires......

Full article >>> goods sold at cheaper prices.

So, does this explain why there are so many closeouts and mega-branding failures?

Any generic theme like Toy attached to the word city will ensure that its identity is lost among the thousands of equally watered-down projects with similar identities. Does this mean that now these cities should be called Toy Country, Toy Continent, or even Toy World?......

Full article >>> isneyland?

Finally, the real estate branding in the GCC is at an elementary stage. With intense competition, it is going to jump out from all kinds of generic and dictionary name identities to an advanced stage of proper, world-class corporate nomenclature.

The best approach is play the image and name identity game under the laws and rules of naming. Branding city, no thanks.......

Full article >>>
'"/> By Naseem Javed 04/25/07

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