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Brand protection in the age of customer engagement

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Beyond these fleeting crises, a more continuous flow of brand commentary now emerges from a growing number of daily blogs authored by brand detractors and supporters. These blogs, much like StarbucksGossip.com, create great potential for both mischief and kudos for a company brand. On the brand advocacy side, two examples of supportive blog......

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Source:wistechnology.com By Paul Gibler 03/02/07


Page: 1 2 3 4 5 6

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TAG: Brand protection the age customer engagement

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