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Brand protection in the age of customer engagement

ue.com">JetBlue is a case in point. When recent weather events and lack of contingency planning led the airline into a spiraling downfall in customer service, JetBlue founder and CEO David Neeleman responded promptly with apologetic postings to customers on his flight log. The company also released a widely viewed

Source:wistechnology.com By Paul Gibler 03/02/07


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TAG: Brand protection the age customer engagement

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