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Brand protection in the age of customer engagement

Brands of every sort - from the globally familiar to the local politician du jour - are being savaged, attacked, extolled, and venerated with a speed never seen before. The digital tools of our age provide numerous new channels for brand commentary, both positive and negative, and these multiplying channels place daunting new demands on corporate and political brand ......

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Source:wistechnology.com By Paul Gibler 03/02/07


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