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Brand Bullies- Entrepreneurs draw legal action over common words

arketplace," he says. "Marks such as Harley-Davidson, Coca-Cola, and Tiffany are valuable across product boundaries and vigorous protection is justified"

"But, when you use common fairly descriptive words like "monster" or "entrepreneur" as your trademark, any claim of fame for that mark as a basis for broad trademark protection is much more difficult to make," Petershack says. "This is e......

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Source:wistechnology.com By John Rondy 07/05/05


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