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Big opportunities with small businesses

"We are men of action. Lies do not become us."

- Dread Pirate Roberts, The Princess Bride

Small business owners sometime seem like a big challenge to marketers. They can be difficult to target and easily dissuaded. Given the right opportunity, however, small business owners can also be timely and loyal customers.

Small business owne......

Full article >>> om/">Yahoo campaigns that include market-specific iterations of ads will be more effective in reaching small business owners as they browse the web.

The one-to-one challenge

Small business owners are generalists, juggling a wide array of tasks on a daily basis.

Small business owners depend on their vendors for expertise. They depend on their accountant for a......

Full article >>> our product or service works, explain the benefits that will be gained. Be as specific as possible. Tell them the number of hours that can be saved each week by using your service. Show them beneficial examples to companies similar to their own.

Save Time or Money

Small business owners typically have two things in limited supply: time and money. Show how your product or se......

Full article >>>
'"/> By Troy Janisch 08/21/06

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