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Beware of trademark poachers in search-engine ads

When it comes to online advertising, one of the tools your competitor has may be your companys name, trademark or service mark.

Google and Overture allow advertisers to purchase company and product names and federally registered marks as keywords in pay-per-click campaigns. This allows companies to poach potential customers from their competition by having ......

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Source:wistechnology.com By Troy Janisch 01/10/05


Page: 1 2 3 4

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