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Beware of trademark poachers in search-engine ads

When it comes to online advertising, one of the tools your competitor has may be your companys name, trademark or service mark.

Google and Overture allow advertisers to purchase company and product names and federally registered marks as keywords in pay-per-click campaigns. This allows companies to poach potential customers from their competition by having ......

Full article >>> used the Gico mark without Geicos permisission. Thats a problem.

She said that it is possible for companies like Google and Overture to be held liable for contributory infringement if they intentionally induced another company to engage in infringing conduct. Or, if they fail to take reasonable precautions against another companys infringement if it can be reasonable anticipated.

Full article >>> marks.

Force competitors to stop

Companies that do not actively protect their trademarks risk losing them. When abuse occurs (intentional or not) your company should send the other company a 'cease and desist' letter that includes the company's name, trademark, and registration numbers.

Remember the goodwill

You grow a mark and a brand to establish equity in a st......

Full article >>> ressed herein.......

Full article >>>
'"/> By Troy Janisch 01/10/05

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