Navigation Links
Beware of trademark poachers in search-engine ads

When it comes to online advertising, one of the tools your competitor has may be your companys name, trademark or service mark.

Google and Overture allow advertisers to purchase company and product names and federally registered marks as keywords in pay-per-click campaigns. This allows companies to poach potential customers from their competition by having ......

Full article >>> used the Gico mark without Geicos permisission. Thats a problem.

She said that it is possible for companies like Google and Overture to be held liable for contributory infringement if they intentionally induced another company to engage in infringing conduct. Or, if they fail to take reasonable precautions against another companys infringement if it can be reasonable anticipated.

Full article >>> marks.

Force competitors to stop


Companies that do not actively protect their trademarks risk losing them. When abuse occurs (intentional or not) your company should send the other company a 'cease and desist' letter that includes the company's name, trademark, and registration numbers.

Remember the goodwill


You grow a mark and a brand to establish equity in a st......

Full article >>> ressed herein.......

Full article >>>
'"/>

Source:wistechnology.com By Troy Janisch 01/10/05


Related biology technology :

1. Beware -- Use of the word entrepreneur can put you in a legal mess
2. Beware the cold-call job interview
3. Beware the Dreaded Off-Site Technology Meeting
4. Early Stage, Step 4: Cautionary trademark tales
5. SC Johnson issues trademark warning over web offer
6. NameProtect releases annual list of top trademarkers
7. Ruling enforces international trademark electronic filing requirements
8. Why file for trademark protection?
9. Internet trademark war goes international
10. Global branding is easy with global trademarks
11. Google wins first battle in trademark war
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:6/24/2016)... TOKYO , June 24, 2016  Regular discussions on ... to take place between the two entities said Poloz. ... in Ottawa , he pointed to the ... and the federal government. ... Poloz said, "Both institutions have common economic goals, why not ...
(Date:6/23/2016)... ... June 23, 2016 , ... UAS LifeSciences, one ... of their brand, UP4™ Probiotics, into Target stores nationwide. The company, which has ... add Target to its list of well-respected retailers. This list includes such fine ...
(Date:6/23/2016)... ... June 23, 2016 , ... Charm Sciences, ... microbial test has received AOAC Research Institute approval 061601. , “This is another ... year,” stated Bob Salter, Vice President of Regulatory and Industrial Affairs. “The Peel ...
(Date:6/23/2016)... ... 2016 , ... STACS DNA Inc., the sample tracking software company, today announced ... has joined STACS DNA as a Field Application Specialist. , “I am thrilled ... COO of STACS DNA. “In further expanding our capacity as a scientific integrator, Hays ...
Breaking Biology Technology:
(Date:6/16/2016)... 16, 2016 The global ... to reach USD 1.83 billion by 2024, according ... Inc. Technological proliferation and increasing demand in commercial ... to drive the market growth.      ... The development of advanced multimodal techniques for biometric ...
(Date:6/9/2016)... TURKU, Finland , June 9, 2016 ... French National Police deploy Teleste,s video security solution to ensure ... France during the major tournament ... and data communications systems and services, announced today that its ... Police Prefecture to back up public safety across ...
(Date:6/2/2016)... , June 2, 2016 The ... has awarded the 44 million US Dollar project, for ... Embossed Vehicle Plates including Personalization, Enrolment, and IT Infrastructure ... leader in the production and implementation of Identity Management Solutions. ... January, however Decatur was selected for ...
Breaking Biology News(10 mins):