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Avoid oblivion by choosing a brand name that dominates

Today's hot topic is Google and the search-engine ranking of brand identities. All businesses, whether big or small, are trying to dominate the accessibility of their corporate identity, images and brand names, mostly via cyber mediums, fluid Web sites, new cyber branding and digital domain-name management techniques.

For this reason, cyb......

Full article >>> tion of the entire corporation. In this major shift, there is a serious decline of the traditional collateral material that corporations produced under the old rules of corporate identities, intricate bulky brochures, thick catalogues and colorful annual reports.

Rather, all imaging and information is being transferred to user-friendly, sophisticated, fluid sites where information changes......

Full article >>> Ad spending can assist just hold a bit but cannot save a downward slide.

The rule of cyber domination is very different. It all boils down to a powerful name that makes for a powerful URL, which is then used as a key to find and unlock the Web site in a complex global maze. It is all based on how well you can remember the name, how easily you can type it, how to find the corporation righ......

Full article >>> und about your company and the use of that name. All correspondence will be treated as strictly confidential.

Naseem Javed, author of Naming for Power and Domain Wars, is recognized as a world authority on global name identities and domain issues. Javed founded ABC Namebank International<......

Full article >>>
'"/> By Naseem Javed 09/20/04

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