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Are you gathering information or intelligence about competitors?

Finding online information about your competitors is easy. The difficult part is finding meaning. When researching the competition, you can avoid pitfalls by seeking intelligence instead of information.

The differences between information and intelligence are purpose and process. Having a purpose and a process for gathering information ensures that the result......

Full article >>> ormation. You can also learn by viewing a competitors employment opportunities, organization chart, supplier and vendor lists, and press releases.

Explore their news/press area. Often, you can download their press kit or add your personal email address to their email subscription list.

Search engines make it easy to find PowerPoint presentations, speeches and white papers. Use se......

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Troy Janisch is president and founder of the Icon Interactive Group (, an industry leader helping companies integrate Internet and other Interactive media into sales channels, marketing strategies, and overall branding. He can be contacted by email at tjanisch@iconinte......

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'"/> By Troy Janisch 10/10/04

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