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Are consumers confused by search engine ads?

The battle between trademark owners and search engines took another turn last month when the District Court of New Jersey issued its ruling in the case 800-JR Cigar, Inc., v. GoTo.com, Inc.

Plaintiff JR Cigar is a discount cigar seller. GoTo.co......

Full article >>> ref="http://www.geico.com">Government Employees Insurance Co. v. Google, Inc., Edina Realty v. the MLSonline.com, and Merck & Co. v. Medipan Health Consulting, Inc. each examined issues similar to the JR Cigar case. The GEICO and Edina courts fo......

Full article >>> ved 25,000.

This particular court's ruling effectively means that if a search engine's automated process delivers quantitative data to advertisers so that they can tailor their choice of terms to purchase, the search engine has implicitly recommended those terms and has made "use" of the trademark.

Trademark infringement and initial interest confusion

The court l......

Full article >>> y had no real intention of going to JR's website.

What does it all mean?

The court's ruling in JR Cigar comes six years after the case was filed. Since that time, Yahoo! has changed its policy on the sale of keywords and no longer permits a person to buy a keyword that is a trademark of a competitor. Today, the JR ruling is perhaps more relevant to Google's continued prac......

Full article >>>
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Source:wistechnology.com By Deborah Wilcox 08/23/06


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