Navigation Links
Are consumers confused by search engine ads?

The battle between trademark owners and search engines took another turn last month when the District Court of New Jersey issued its ruling in the case 800-JR Cigar, Inc., v., Inc.

Plaintiff JR Cigar is a discount cigar seller.

Full article >>> ref="">Government Employees Insurance Co. v. Google, Inc., Edina Realty v. the, and Merck & Co. v. Medipan Health Consulting, Inc. each examined issues similar to the JR Cigar case. The GEICO and Edina courts fo......

Full article >>> ved 25,000.

This particular court's ruling effectively means that if a search engine's automated process delivers quantitative data to advertisers so that they can tailor their choice of terms to purchase, the search engine has implicitly recommended those terms and has made "use" of the trademark.

Trademark infringement and initial interest confusion

The court l......

Full article >>> y had no real intention of going to JR's website.

What does it all mean?

The court's ruling in JR Cigar comes six years after the case was filed. Since that time, Yahoo! has changed its policy on the sale of keywords and no longer permits a person to buy a keyword that is a trademark of a competitor. Today, the JR ruling is perhaps more relevant to Google's continued prac......

Full article >>>
'"/> By Deborah Wilcox 08/23/06

Related biology technology :

1. Wireless carriers mislead consumers about USF reform
2. Bill would require data keepers to notify consumers of info leaks
3. AD:TECH: Advertisers face harsh lessons at the hands of powerful consumers
4. The New Green Revolution offers hope to poor farmers and poor consumers
5. The DIG System Nonradioactive Automated High-Throughput In Situ Hybridization: a Powerful Tool for Functional Genomics Research
6. Quantitation of the Protein MIA as a Marker for Chondrocytes in Research Samples
7. Control Your siRNA Research
8. Getting Started with MicroRNA Research
9. Monitoring Microbial Populations Using Real-Time qPCR on the MJ Research Opticon 2 System
10. Proteomics in Bladder Cancer Research: Protein Profiling of Bladder Squamous Cell Carcinomas, Rev C
11. Research Organics
Post Your Comments:

(Date:11/26/2015)... MUMBAI , November 26, 2015 ... --> Accutest Research ... accredited Contract Research Organization (CRO), has ... Chase Cancer Center - Temple Health ... ,     (Photo: ) ...
(Date:11/25/2015)... BRUSSELS , November 25, 2015 ... in cat and human plaque and pave the way for ... health problems in cats     ... the most commonly diagnosed health problems in cats, yet relatively ... until now. Two collaborative studies have been conducted by researchers ...
(Date:11/25/2015)... Orexigen® Therapeutics, Inc. (Nasdaq: OREX ) ... chat discussion at the Piper Jaffray 27th Annual Healthcare ... discussion is scheduled for Wednesday, December 2, at 8:00 ... replay will be available for 14 days after the ... NormartVP, Corporate Communications and Business Development , BrewLife(858) 875-8629 ...
(Date:11/24/2015)... Calif. , Nov. 24, 2015 Cepheid ... will be speaking at the following conference, and invited ... New York, NY      Tuesday, December 1, 2015 ... New York, NY      Tuesday, December 1, 2015 ... Jaffray Healthcare Conference, New York, NY ...
Breaking Biology Technology:
(Date:11/20/2015)... , November 20, 2015 ... company focused on the growing mobile commerce market and ... Gino Pereira , was recently interviewed on ... will air on this weekend on Bloomberg Europe ... America . --> NXTD ) ("NXT-ID" or ...
(Date:11/18/2015)... --> --> ... report titled  Gesture Recognition Market - Global Industry Analysis, ... to the report, the global gesture recognition market was valued at ... US$29.1 bn by 2021, at a CAGR of 20.3% ... dominated the global gesture recognition market in ...
(Date:11/17/2015)... 17, 2015 Pressure BioSciences, Inc. (OTCQB: PBIO) ... and sale of broadly enabling, pressure cycling technology ("PCT")-based ... today announced it has received gross proceeds of $745,000 ... Placement (the "Offering"), increasing the total amount raised to ... additional closings are expected in the near future. ...
Breaking Biology News(10 mins):