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Advertising ambassador explains the reinvention of marketing

fore a date for coffee.

The customer has to be courted, wooed, and paid for their attention, he said, and must lower the customers risk of encounter by asking for a maybe instead of a yes.

He said the relationship between company and consumer must be based on mutuality, and that companies can now afford to be patient because online, companies can reach customers again and again f......

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Source:wistechnology.com By Karla Wotruba 10/01/04


Page: 1 2 3

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