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Advertising ambassador explains the reinvention of marketing

The whole purchase decision process has been turned upside-down, he said, and recalled that during his wifes recent car purchase, the salesman was reduced to the role of order taker.

He said that marketers must find a currency to keep consumers interested in their product, and used the example of American Airlines Advantage Points. They reward the customer for being loyal, and the custom......

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Source:wistechnology.com By Karla Wotruba 10/01/04


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