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Advertising ambassador explains the reinvention of marketing

Shereshewsky, right, receives an award from Raj Veeramani, director of the E-Business Institute.
Madison, Wis. Marketing in a digital universe is a brave new world of advertising, says Jerry Shereshewsky, ambassador plenipotentiary to Madison Avenue for Yahoo.

A University of Wisconsin student (and cohort of former Madison Mayor Paul Soglin......

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Source:wistechnology.com By Karla Wotruba 10/01/04


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