Navigation Links
Advertising ambassador explains the reinvention of marketing

Shereshewsky, right, receives an award from Raj Veeramani, director of the E-Business Institute.
Madison, Wis. Marketing in a digital universe is a brave new world of advertising, says Jerry Shereshewsky, ambassador plenipotentiary to Madison Avenue for Yahoo.

A University of Wisconsin student (and cohort of former Madison Mayor Paul Soglin......

Full article >>> The whole purchase decision process has been turned upside-down, he said, and recalled that during his wifes recent car purchase, the salesman was reduced to the role of order taker.

He said that marketers must find a currency to keep consumers interested in their product, and used the example of American Airlines Advantage Points. They reward the customer for being loyal, and the custom......

Full article >>> fore a date for coffee.

The customer has to be courted, wooed, and paid for their attention, he said, and must lower the customers risk of encounter by asking for a maybe instead of a yes.

He said the relationship between company and consumer must be based on mutuality, and that companies can now afford to be patient because online, companies can reach customers again and again f......

Full article >>>
'"/> By Karla Wotruba 10/01/04

Related biology technology :

1. Research explains why women lack equal access to angel capital
2. Study explains unexpected conductivity of nanoscale silicon
3. PDS survives with technological reinvention
4. Risks and returns: Building a search engine marketing portfolio
5. The write stuff: marketing with articles
6. StrandVision signs joint marketing agreement with Pacific Signage
7. CPM contributes marketing program to Michigan hospital
8. MyWeather names new president, marketing officer
9. Drug innovation beats marketing, patents and mergers
10. Interview with Medical College of Wisconsin Research Foundations new director of marketing and licensing
11. Fire up your marketing by delegating
Post Your Comments:

(Date:6/27/2016)... Lemonade Stand Foundation (ALSF), a leading national childhood cancer ... bioinformatics lab, using ,big data, to advance the pace ... Liz Scott , co-executive director of ALSF and Alex,s ... Washington, D.C. , hosted by Vice President ... pediatric cancer research and awareness. The ...
(Date:6/27/2016)... , June 27, 2016  Global demand for ... percent through 2020 to $7.2 billion.  This market ... beverages, cleaning products, biofuel production, animal feed, and ... diagnostics, and biocatalysts). Food and beverages will remain ... by increasing consumption of products containing enzymes in ...
(Date:6/27/2016)... ON , June 27, 2016 /PRNewswire/ - BIOREM Inc. ... has been advised by its major shareholders, Clean Technology ... United States based venture capital ... shares of Biorem (on a fully diluted, as converted ... the disposition of their entire equity holdings in Biorem ...
(Date:6/27/2016)... SAN DIEGO , June 27, 2016  Sequenom, ... company committed to enabling healthier lives through the development ... Supreme Court of the United States ... Federal courts that the claims of Sequenom,s U.S. Patent ... the patent eligibility criteria established by the Supreme Court,s ...
Breaking Biology Technology:
(Date:6/27/2016)... June 27, 2016 Research and Markets has ... 2016-2020" report to their offering. ... America to grow at a CAGR of 12.28% during ... based on an in-depth market analysis with inputs from industry experts. ... the coming years. The report also includes a discussion of the ...
(Date:6/22/2016)... American College of Medical Genetics and Genomics was once again ... of the fastest-growing trade shows during the Fastest 50 Awards ... Las Vegas . Winners are ... of the following categories: net square feet of paid exhibit ... 2015 ACMG Annual Meeting was ranked 23 out of 50 ...
(Date:6/22/2016)... 2016   Acuant , the leading ... has partnered with RightCrowd ® to ... Management, Self-Service Kiosks and Continuous Workforce Assurance. ... functional enhancements to existing physical access control ... with an automated ID verification and authentication ...
Breaking Biology News(10 mins):