Navigation Links
Advertising ambassador explains the reinvention of marketing

Shereshewsky, right, receives an award from Raj Veeramani, director of the E-Business Institute.
Madison, Wis. Marketing in a digital universe is a brave new world of advertising, says Jerry Shereshewsky, ambassador plenipotentiary to Madison Avenue for Yahoo.

A University of Wisconsin student (and cohort of former Madison Mayor Paul Soglin......

Full article >>> The whole purchase decision process has been turned upside-down, he said, and recalled that during his wifes recent car purchase, the salesman was reduced to the role of order taker.

He said that marketers must find a currency to keep consumers interested in their product, and used the example of American Airlines Advantage Points. They reward the customer for being loyal, and the custom......

Full article >>> fore a date for coffee.

The customer has to be courted, wooed, and paid for their attention, he said, and must lower the customers risk of encounter by asking for a maybe instead of a yes.

He said the relationship between company and consumer must be based on mutuality, and that companies can now afford to be patient because online, companies can reach customers again and again f......

Full article >>>
'"/>

Source:wistechnology.com By Karla Wotruba 10/01/04


Related biology technology :

1. Research explains why women lack equal access to angel capital
2. Study explains unexpected conductivity of nanoscale silicon
3. PDS survives with technological reinvention
4. Risks and returns: Building a search engine marketing portfolio
5. The write stuff: marketing with articles
6. StrandVision signs joint marketing agreement with Pacific Signage
7. CPM contributes marketing program to Michigan hospital
8. MyWeather names new president, marketing officer
9. Drug innovation beats marketing, patents and mergers
10. Interview with Medical College of Wisconsin Research Foundations new director of marketing and licensing
11. Fire up your marketing by delegating
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:2/23/2017)... RAFAEL, Calif., Feb. 23, 2017 ... U.S. dollars, except per share data, unaudited)Three Months Ended ... ChangeTotal BioMarin Revenue $   ...   22832%$ 1,117$   89026%Aldurazyme Net Product Revenue ... 906538%34823946%Naglazyme Net Product Revenue  ...
(Date:2/23/2017)... , Feb. 23, 2017  MIODx announced today ... two key immunotherapy technologies from the University of ... a method to monitor a patient for response ... and CTLA-4.  The second license extends the technology ... is likely to have an immune-related adverse event ...
(Date:2/23/2017)... ROCHESTER, Minn. , Feb. 23, 2017 /PRNewswire/ ... a new product line of oncolytic vaccinia viruses ... Genelux Corporation as part of Genelux,s proprietary, vaccinia ... "We are excited to enter into a partnership ... time, selected oncolytic vaccinia viruses for use in ...
(Date:2/23/2017)... (PRWEB) , ... February 23, 2017 , ... ... during the 12th annual Inventors Recognition Reception at Purdue Research Park ... a faculty member in recognition of outstanding contributions to, and success with, commercializing ...
Breaking Biology Technology:
(Date:2/3/2017)... SAN ANTONIO , Feb. 3, 2017  Texas Biomedical ... Dr. Larry Schlesinger as the Institute,s ... of Texas Biomed effective May 31, 2017. He is currently ... and Director of the Center for Microbial Interface Biology at ... Dr. Schlesinger as the new President and CEO of Texas ...
(Date:2/1/2017)... BOSTON, Massachusetts , February 1, 2017 ... and events on emerging technology, announces the availability of a new ... Continue Reading ... ... systems in industrial and collaborative robots. Source: IDTechEx Report "Sensors for ...
(Date:1/25/2017)... 2017 The Elements of Enterprise Information Security ... comprised of a comprehensive set of business processes ... digital identities and providing a secured and documented ... significant number of programs opted by enterprises to ... optimizing processes and changing policies. However, there are ...
Breaking Biology News(10 mins):