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Accidental naming

When creative concepts collide unexpectedly, this sudden accident incubates a branding process, which can result in a random selection of a weird strategy. That gives birth to an extreme name identity, whereupon a major advertising process kicks in. All things are combined -- shaken, not stirred -- and that's how we refer to today's trendy branding. To avoid a catast......

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Dancing in the Air

Here in the U.S. we have TED airlines, as in what's left of United. With only one single peanut per passenger to offer, United Airlines so brilliantly chopped the Uni from its name to come to this unique invention of TED. Like, half the airline with half the things chopped, except the engines, of course. That deserves half an entry......

Full article >>> anding that came out of Japan while America provided the largest arena to play out the branding games.

Meanwhile, our good old McDonald's in the U.S. is unhappy about McJobs being included as a word in the OED, the Oxford English Dictionary, mother of all the English words and a slap to the French because their Larousse dictionary is poorer by a few thousand French words. Wow, we have mor......

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'"/> By Naseem Javed 07/18/05

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