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AT&T Challenges SBC in Wisconsin With Local, Long-Distance Bundling

MADISON, Wis. It has been nearly two decades since Wisconsin consumers have been offered the AT&T name for residential phone service.

As the overwhelming majority of phone bills in the state are currently emblazoned with the SBC logo, now begins AT&Ts journey to convince locals to switch and ......

Full article >>> oiting the DSL partnership it has with Covad in other states. AT&T, of course, plans to get there down the road.

With a mass marketing campaign that will kick off in Wisconsin next week and last between eight and 12 weeks, AT&T plans to highlight a $29.95 service option that comes with unlimited local calling, caller ID and two other popular phone features.

For an additional $3......

Full article >>>
'"/> By Adam Fendelman 07/10/03

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