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AD:TECH: Advertisers face harsh lessons at the hands of powerful consumers

CHICAGO People are more skeptical of advertising than ever before, experts at AD:TECH Chicago agreed, and the growing presence of the Internet allows them to quickly sink a product or company's reputation. The result? More power in the hands of customers, and a greater need for companies to watch th......

Full article >>> oved is a massive, if not impossible, effort.

Furthermore, doing so through legal means is rarely easy. Deborah Wilcox, an IP litigation expert and partner at law firm Baker & Hosteler, said defamation and product disparagement lawsuits are expensive and uncertain, because there is no clear definition. It's up to a......

Full article >>> com/speaker_bios.asp?SubEvent=13&ID=1118">Geoffrey Ramsey, chief executive officer of eMarketer, expects the Internet to surpass the penetration of cable television sometime in 2005. He agreed that consumers don't tolerate as much advertising as they used to, citing a Yankelovich study that found 65 percent of people say they feel bombarded by too many m......

Full article >>> ent.

And as recent viral marketing spots such as the Seinfeld and Superman ads or Subservient Chicken have shown, people are willing to spend more time watching published messages than a typical TV spot takes if they're entertained.......

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Source:wistechnology.com By Jason Stitt 07/14/04


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