Navigation Links
AD:TECH: Advertisers face harsh lessons at the hands of powerful consumers

CHICAGO People are more skeptical of advertising than ever before, experts at AD:TECH Chicago agreed, and the growing presence of the Internet allows them to quickly sink a product or company's reputation. The result? More power in the hands of customers, and a greater need for companies to watch th......

Full article >>> oved is a massive, if not impossible, effort.

Furthermore, doing so through legal means is rarely easy. Deborah Wilcox, an IP litigation expert and partner at law firm Baker & Hosteler, said defamation and product disparagement lawsuits are expensive and uncertain, because there is no clear definition. It's up to a......

Full article >>> com/speaker_bios.asp?SubEvent=13&ID=1118">Geoffrey Ramsey, chief executive officer of eMarketer, expects the Internet to surpass the penetration of cable television sometime in 2005. He agreed that consumers don't tolerate as much advertising as they used to, citing a Yankelovich study that found 65 percent of people say they feel bombarded by too many m......

Full article >>> ent.

And as recent viral marketing spots such as the Seinfeld and Superman ads or Subservient Chicken have shown, people are willing to spend more time watching published messages than a typical TV spot takes if they're entertained.......

Full article >>>
'"/>

Source:wistechnology.com By Jason Stitt 07/14/04


Related biology technology :

1. CIO Leadership Series: Snap-Ons Moreno offers lessons in IT transformation
2. On the case: Web lessons for connecting with customers
3. Failure of heart drug offers lessons for drug industry
4. Conference studies applications and lessons of RFID
5. Seven leadership lessons of Next Generation Companies
6. English as the lingua franca of a new age: Its more powerful than any law
7. Wireless carriers mislead consumers about USF reform
8. Are consumers confused by search engine ads?
9. Bill would require data keepers to notify consumers of info leaks
10. The New Green Revolution offers hope to poor farmers and poor consumers
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:2/12/2016)... 2016 MedGenome,s Commitment Will ... Understanding of Complex Diseases Such as Cancer, Metabolic ... --> --> MedGenome, the ... a leading provider of genomics research services globally, ... the GenomeAsia 100K consortium as a founding member. ...
(Date:2/11/2016)...  Vermillion, Inc. (NASDAQ: VRML ), a bio-analytical ... formation of the Steering Committee for its Pelvic Mass ... Pelvic masses can present physicians and healthcare professionals ... is ruled out, pelvic masses may include cancers of ... ovarian tumors and gastrointestinal and urinary tract masses. ...
(Date:2/11/2016)... 2016  Spectra BioPharma Selling Solutions (Spectra) is ... biopharma companies the experience, expertise, operational delivery and ... sales teams. Created in concert with industry leading ... strategic and tactical needs of its clients by ... both personal and non-personal promotion. ...
(Date:2/11/2016)... 11, 2016  Dovetail Genomics™ LLC today announced that ... for a planned metagenomic genome assembly service. Richard ... genome assembly method in a talk on Friday, February ... Technology conference in Orlando, Fla. ... datasets is difficult. Using its proprietary Chicago ...
Breaking Biology Technology:
(Date:2/8/2016)... , February 8, 2016 ... platform which presents innovation for clients, comfort and ... called VoiceKey. --> Worldcore is ... innovation for clients, comfort and unbeatable security, with ... --> Worldcore is the first ...
(Date:2/4/2016)... 4, 2016 The field of Human ... the most popular hubs of the biotechnology industry. ... huge studies of human microbiota, have garnered a ... the microbiome space has literally exploded in terms ... This report focuses on biomedical aspects of research, ...
(Date:2/3/2016)... PUNE, India , February 3, 2016 ... to the new market research report "Automated Fingerprint Identification ... (Tenprint Search, Latent Search), Application (Banking & Finance, Government, ... 2020", published by MarketsandMarkets, the market is expected to ... estimated CAGR of 21.0% between 2015 and 2020. The ...
Breaking Biology News(10 mins):