Navigation Links
AD:TECH: Advertisers face harsh lessons at the hands of powerful consumers

CHICAGO People are more skeptical of advertising than ever before, experts at AD:TECH Chicago agreed, and the growing presence of the Internet allows them to quickly sink a product or company's reputation. The result? More power in the hands of customers, and a greater need for companies to watch th......

Full article >>> oved is a massive, if not impossible, effort.

Furthermore, doing so through legal means is rarely easy. Deborah Wilcox, an IP litigation expert and partner at law firm Baker & Hosteler, said defamation and product disparagement lawsuits are expensive and uncertain, because there is no clear definition. It's up to a......

Full article >>> com/speaker_bios.asp?SubEvent=13&ID=1118">Geoffrey Ramsey, chief executive officer of eMarketer, expects the Internet to surpass the penetration of cable television sometime in 2005. He agreed that consumers don't tolerate as much advertising as they used to, citing a Yankelovich study that found 65 percent of people say they feel bombarded by too many m......

Full article >>> ent.

And as recent viral marketing spots such as the Seinfeld and Superman ads or Subservient Chicken have shown, people are willing to spend more time watching published messages than a typical TV spot takes if they're entertained.......

Full article >>>
'"/>

Source:wistechnology.com By Jason Stitt 07/14/04


Related biology technology :

1. CIO Leadership Series: Snap-Ons Moreno offers lessons in IT transformation
2. On the case: Web lessons for connecting with customers
3. Failure of heart drug offers lessons for drug industry
4. Conference studies applications and lessons of RFID
5. Seven leadership lessons of Next Generation Companies
6. English as the lingua franca of a new age: Its more powerful than any law
7. Wireless carriers mislead consumers about USF reform
8. Are consumers confused by search engine ads?
9. Bill would require data keepers to notify consumers of info leaks
10. The New Green Revolution offers hope to poor farmers and poor consumers
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:2/15/2017)... Feb. 15, 2017  NASA provider SpaceX is scheduled ... the  International Space Station  no earlier than 10:01 a.m. ... will begin at 8:30 a.m. on NASA Television and ... spacecraft will lift off on the company,s Falcon ... Kennedy Space Center in ...
(Date:2/15/2017)... WARRINGTON, Pa. , Feb. 15, 2017 /PRNewswire/ ... ), a biotechnology company focused on developing aerosolized ... that it has completed a $10.5 million private ... expects that it has sufficient capital to fund ... 2b clinical trial data release in mid-2017. ...
(Date:2/15/2017)... ... February 15, 2017 , ... Morris ... sixth annual open house and technology show, Morris Madness, March 14-15, 2017 in ... demos from Okuma, Tsugami and Hardinge Group in addition to displays of tooling, ...
(Date:2/15/2017)... SOUTH SAN FRANCISCO, Calif. , Feb. 15, 2017 ... on discovering and developing drugs that promote the repair ... million Series A financing led by The Column Group, ... San Francisco . The funds will be used ... unlocking the therapeutic potential of Wnt signaling, which plays ...
Breaking Biology Technology:
(Date:1/23/2017)... , Jan. 23, 2017  The latest mobile market ... prices have dropped dramatically. The quarterly average price of ... to $276 in Q4 2016.  There are now 120 ... of $116, up from just 28 a year ago ... According to Maxine Most , Acuity Market Intelligence ...
(Date:1/18/2017)... 18, 2017  In vitro diagnostic (IVD) companies were ... acquisitions (M&A), and Kalorama Information expects that trend to ... been shifting. Generally, uncertainty in reimbursement and healthcare reform ... has changed the acquisitions landscape. Instead of looking to ... buying partners outside of their home country and also ...
(Date:1/12/2017)... Jan. 12, 2017  New research undertaken by Fit ... the future.  1,000 participants were simply asked which office technology ... we may consider standard issue.  Insights on what will ... also gathered from futurists and industry leaders including Penelope ... Canton .  Some of these findings ...
Breaking Biology News(10 mins):