Navigation Links
AD:TECH: Advertisers face harsh lessons at the hands of powerful consumers

CHICAGO People are more skeptical of advertising than ever before, experts at AD:TECH Chicago agreed, and the growing presence of the Internet allows them to quickly sink a product or company's reputation. The result? More power in the hands of customers, and a greater need for companies to watch th......

Full article >>> oved is a massive, if not impossible, effort.

Furthermore, doing so through legal means is rarely easy. Deborah Wilcox, an IP litigation expert and partner at law firm Baker & Hosteler, said defamation and product disparagement lawsuits are expensive and uncertain, because there is no clear definition. It's up to a......

Full article >>> com/speaker_bios.asp?SubEvent=13&ID=1118">Geoffrey Ramsey, chief executive officer of eMarketer, expects the Internet to surpass the penetration of cable television sometime in 2005. He agreed that consumers don't tolerate as much advertising as they used to, citing a Yankelovich study that found 65 percent of people say they feel bombarded by too many m......

Full article >>> ent.

And as recent viral marketing spots such as the Seinfeld and Superman ads or Subservient Chicken have shown, people are willing to spend more time watching published messages than a typical TV spot takes if they're entertained.......

Full article >>>
'"/>

Source:wistechnology.com By Jason Stitt 07/14/04


Related biology technology :

1. CIO Leadership Series: Snap-Ons Moreno offers lessons in IT transformation
2. On the case: Web lessons for connecting with customers
3. Failure of heart drug offers lessons for drug industry
4. Conference studies applications and lessons of RFID
5. Seven leadership lessons of Next Generation Companies
6. English as the lingua franca of a new age: Its more powerful than any law
7. Wireless carriers mislead consumers about USF reform
8. Are consumers confused by search engine ads?
9. Bill would require data keepers to notify consumers of info leaks
10. The New Green Revolution offers hope to poor farmers and poor consumers
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:6/23/2016)... June 23, 2016  The Prostate Cancer Foundation (PCF) is pleased ... and faster cures for prostate cancer. Members of the Class of 2016 were ... Read More About the Class of 2016 PCF Young ... ... ...
(Date:6/23/2016)... ... June 23, 2016 , ... Supplyframe, ... of the Supplyframe Design Lab . Located in Pasadena, Calif., the Design ... of how hardware projects are designed, built and brought to market. , The ...
(Date:6/23/2016)... 2016 Apellis Pharmaceuticals, Inc. today announced ... of its complement C3 inhibitor, APL-2. The trials ... dose studies designed to assess the safety, tolerability, ... in healthy adult volunteers. Forty subjects ... single dose (ranging from 45 to 1,440mg) or ...
(Date:6/23/2016)... YORK , June 23, 2016 ... trading session at 4,833.32, down 0.22%; the Dow Jones Industrial ... S&P 500 closed at 2,085.45, down 0.17%. Stock-Callers.com has initiated ... INFI ), Nektar Therapeutics (NASDAQ: NKTR ), ... Therapeutics Inc. (NASDAQ: BIND ). Learn more about ...
Breaking Biology Technology:
(Date:6/21/2016)... , June 21, 2016 NuData Security announced ... new role of principal product architect and that ... director of customer development. Both will report directly ... officer. The moves reflect NuData,s strategic growth in ... to high customer demand and customer focus values. ...
(Date:6/9/2016)... June 9, 2016 Paris ... Teleste,s video security solution to ensure the safety of people ... during the major tournament Teleste, an international ... and services, announced today that its video security solution will ... to back up public safety across the country. The system ...
(Date:6/2/2016)... -- Perimeter Surveillance & Detection Systems, Biometrics ... Support & Other Service  The latest report ... analysis of the global Border Security market . ... $17.98 billion in 2016. Now: In November ... software and hardware technologies for advanced video surveillance. ...
Breaking Biology News(10 mins):