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A final word on branding

Pregnant mothers are being pooled to place ads on their round, shiny stomachs as part of "tummy branding." Some argue that this is how news is created. To some, this is "desperate branding" in action.

Welcome to "guaranteed-to-fail branding," a process that ensures a top spot on the list of branding failures. These projects are sometimes called "reality bra......

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Source:wistechnology.com By Naseem Javed 07/30/05


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