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A final word on branding

Pregnant mothers are being pooled to place ads on their round, shiny stomachs as part of "tummy branding." Some argue that this is how news is created. To some, this is "desperate branding" in action.

Welcome to "guaranteed-to-fail branding," a process that ensures a top spot on the list of branding failures. These projects are sometimes called "reality bra......

Full article >>> music, with spinning colors or psychedelic pastel overtones accompanied with hip-hop idea drivers.

Other times it comes with esoteric concepts to camouflage the products or services just long enough to get the customers' attention. Most of the time, it comes as juicy ideas under some new blanket term of branding that is designed to create a safe and secure feeling for the corporation wh......

Full article >>> ches fail because they are just basic promotional tools and skills and because they are trendy quick fixes. Branding has been defined so many times by so many experts that it is almost useless to redefine it. Like beauty, it is in the eye of the beholder.

The presentation of fancy fireworks at a huge marina as a big branding exercise might be merely ordinary to some other company. Hundred......

Full article >>> y-do campaigns.

In reality, you definitely need proper branding today; the type is not the issue. However, first you must have something very good to offer. You also need highly specific and proven branding with highly tactical positioning skills, under proper corporate and brand name identity and image laws, rather than raw graphic and promotional tools.

'Useless branding?'<......

Full article >>> r statements made in the above column are solely those of the author, & do not necessarily reflect the views of Wisconsin Technology Network, LLC. (WTN). WTN, LLC accepts no legal liability or responsibility for any claims made or opinions expressed herein.


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'"/> By Naseem Javed 07/30/05

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