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infirst HEALTHCARE Established to Launch Novel Consumer Medicines
Date:7/9/2012

LONDON, July 9, 2012 /PRNewswire/ --

Cocoa-flavoured cough medicine will be first product to market

A consumer healthcare company, infirst HEALTHCARE, has today been established to launch and commercialise new, fast-to-market consumer medicines which bring a novel approach to a market where there has been little new innovation in decades. The new medicines utilize infirst's intellectual property to improve safe and well-established drugs and the first products will be launched in the indications of cough & cold and pain. These two indications represent the most prevalent health conditions and the two largest segments of the global OTC market.

infirst HEALTHCARE will be led by Manfred Scheske, who was previously President of GlaxoSmithKline's USD 3 billion European Consumer Healthcare business. The new company has already signed a licence agreement with a key strategic partner in the US, for which it has received a USD 5 million upfront payment, with further near term milestones and royalties to be earned from product sales. infirst HEALTHCARE is a spin-out of the UK drug discovery group, SEEK.

infirst HEALTHCARE's most advanced product in development is a cocoa-flavoured medicine for the treatment of cough & cold, which is expected to be launched in time for the winter flu season in Q4 2013 by infirst's partner in the US and thereafter by infirst itself in Europe. Next in line behind the cough medicine is an ibuprofen-based, healthy plant oil infused product for the treatment of inflammatory pain.

Cough affects over 800 million patients worldwide, with an estimated 12% of the general population (7.5 million in the UK), experiencing the symptoms on a regular basis. Market surveys of the cough & cold market conducted by infirst HEALTHCARE have indicated that there is huge demand for a natural, flavoursome product (cocoa) which can be
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SOURCE infirst HEALTHCARE
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