BURLINGTON, Mass., Jan. 17, 2012 /PRNewswire/ -- inVentiv Health, Inc., offering best-in-class clinical, commercial and consulting services to the healthcare industry, today announced that it has entered into a definitive agreement to acquire certain promotional and medical audit businesses of SDI Health, which IMS Health has committed to divest in connection with obtaining regulatory approval of its acquisition of SDI. Financial terms of the transaction were not disclosed.
The business will be incorporated into the offerings of Campbell Alliance, an inVentiv Health company and the leading management consulting firm specializing in the pharmaceutical and biotech industry. Through the acquisition, Campbell Alliance adds a robust range of promotional and medical audits based on proprietary research that leading healthcare companies use to better understand their markets and make more highly informed business decisions.
"This is an important step in boosting inVentiv's capabilities in market research and analytics," said Paul Meister, Chief Executive Officer of inVentiv Health. "In combination with our leading consulting services, these additional capabilities allow us to provide a more comprehensive offering that augments our clients' business decision-making."
Campbell Alliance's market research and analytics group will combine the acquired business with its current custom quantitative research, qualitative market research, key opinion leader identification and mapping, access to a range of longitudinal de-identified patient and prescription data, and integrated analytics services. In addition, the group currently offers complementary audits, including its Metropolitan Promotional Audit (MPA) and VisionCare contact lens audit.
Nader Naeymi-Rad, CEO of Campbell Alliance, added, "We're seeing a growing demand for proprietary research services from our Campbell Alliance clients and believe that ou
|SOURCE inVentiv Health|
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